Nuna
Nuna Baby Essentials (known simply as Nuna) is a luxury stroller brand that is sold in specialty stores and chains like Nordstrom and Pottery Barn Kids. Launched in 2008, the company describes its products as "Dutch-designed family of smart, luxury baby gear."
Even though Nuna touts its Dutch roots (it maintains a design office in Leiderdorp, Netherlands) and even used a ".edu" domain for its web site for several years, the company is actually based in Morgantown, PA and imports all its strollers from China.
Nuna is part of Iron Mountains, a product development firm in Morgantown PA that was started by several ex-Graco alumni in 2002. Nuna and Iron Mountain's CEO, Nate Saint, designed the Graco Pack N Play. Nate's father, Dave Saint designed the Graco's first product—a wind-up automatic baby swing that debuted in 1955.
Nuna divides its strollers into four categories: newborn, compact/lightweight, full-feature and double strollers.
Flagship model: MIXX
The MIXX Next (28.3 lbs.) is full-feature stroller that includes car seat adapters for the PIPA, Maxi Cosi and Cybex infant seats, reversible seat, full recline, large canopy and an easy flat fold. The stroller weight at 28.3 lbs. is calculated (without insert or bumper bar).
In 2019, Nuna added a “dream drape” to the MIXX’s canopy (which is now ventilated) plus a removable seat pad and larger basket. The handlebar now has a brown leatherette accent.
The MIXX Next is also sold as a travel system, paired with Nuna's Pipa infant car seat.
Other Newborn strollers: TAVO and IVVI
In addition to the MIXX, Nuna also sells two more models that can be used for newborns: the TAVO and IVVI.
The TAVO (24.9 lbs.) is a single stroller that can snap in Nuna’s PIPA car seat (without any adapters) for a travel system solution. It is smaller than the MIXX (about an inch narrower and an inch lower in height). Its rear wheels are 10" in size versus 11" for the MIXX.
The TAVO has a one hand fold, auto lock, full recline, adjustable foot rest that makes into a bassinet, adjustable handle, foam wheels, big basket and large, “cocoon” canopy. In 2018, Nuna added faux leather accents for the handle bar and bumper bar to the TAVO.
The IVVI (29.8 lbs). is a larger stroller that unlike the TAVO features a removable seat that can reverse directions (so baby can face out or toward the parent). The IVVI also has a higher weight capacity (60 lbs. vs 50 lbs. for the TAVO). The IVVI also has foam-filled tires, winter seat insert and removable seat back. It folds in two-pieces (versus the one-piece for the TAVO). The IVVI requires two hands to fold.
A carrycot is also available as an accessory for the IVVI.
Compact/Lightweight Strollers
Nuns has two strollers it classifies as compact and lightweight—the TRIV and TRVL.
The TRIV
Nuna’s newest stroller release is called the Triv. Billed as a compact yet full featured stroller, the Triv weighs just under 20 lbs. with the seat attached (but without the canopy). It has an included attachment accessory so you can add any of Nuna’s car seats to make a travel system.
Other features include a reversible seat with three recline positions; napper bar; water repellent, extendable canopy with eyeshade and window; wool insert; rain cover; adjustable leg rest; rubber tires and height adjustable handle. The Triv has a one-hand compact fold but requires the removal of the seat or car seat. Good news: the adapter can stay on the frame when folding it.
Priced at $700, it’s not cheap, and retails for $50 more than the MIXX. We’re not sure why it costs more, but the two strollers have a lot in common, including the same canopy, adjustable handle, car seat adapter (only the TRIV can be folded with the adapter on the frame), and all-weather seats. The MIXX has five recline positions while the TRIV has only three and the TRIV has a smaller fold. The MIXX is about 7 pounds heavier than the TRIV, so that may make a big difference for some parents.
Comparison Chart
Website Hack 2020-2021
In 2021, Nuna's website was hacked and customer data (including credit card information) was stolen. In a letter sent to customers who purchased items in Nuna's web site, the company explained the hack: "On December 22, 2021, Nuna discovered that malicious code was on its website from March 26, 2020 until the website underwent a previously planned revamp on April 7, 2021. Upon learning of the incident, Nuna immediately investigated. This investigation determined that the payment card information you submitted to Nuna’s website — including payment card number, expiration date, CCV/CVV code, and billing and shipping address — may have been compromised as a result of this incident." [1]
Approximately 21,779 consumers had their information potentially compromised.
- ↑ Nuna Baby Essentials, Inc. Data Breach Prompts Investigation into Class Action Lawsuit https://www.digitaljournal.com/pr/nuna-baby-essentials-inc-data-breach-prompts-investigation-into-class-action-lawsuit