Joolz
Joolz, a play on the word "jewels," was started in 2004 in the Netherlands after founder Emile Keunen noticed parents struggling with pushing their strollers over a canal in Amsterdam.
Even though Kuenen wasn't a parent at the time, he sold strollers to hardware stores in the Netherlands and thought there was room for a higher-end stroller in Europe:
“Friends had children and bought branded strollers. I saw that there was still a lot of room in the higher segment of strollers. Then I started designing and developing a brand myself. I had the network and experience with Chinese manufacturers to have my sketches produced," Keunen said in an interview.[1]
Joolz is a premium stroller brand. Keuenen said: "The materials we use are really the very best and we pay a lot of attention to product development. That's why our pushchairs are a bit more expensive than most. Ours are really the Teslas of pushchairs."