Joolz
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Joolz, a play on the word "jewels," was started in 2004 in the Netherlands after founder Emile Keunen noticed parents struggling with pushing their strollers over a canal in Amsterdam.
Even though Kuenen wasn't a parent at the time, he sold strollers to hardware stores in the Netherlands and thought there was room for a higher-end stroller in Europe:
“Friends had children and bought branded strollers. I saw that there was still a lot of room in the higher segment of strollers. Then I started designing and developing a brand myself. I had the network and experience with Chinese manufacturers to have my sketches produced," Kuenen said in an interview.[1]
Joolz is a premium stroller brand. Kuenen said: "The materials we use are really the very best and we pay a lot of attention to product development. That's why our pushchairs are a bit more expensive than most. Ours are really the Teslas of pushchairs."
Joolz debuted its first stroller (the Geo) in Europe in 2007 and then came to the US in 2010. The strollers are sold in department stores like Nordstrom and online on Amazon other sites.
Flagship model: Joolz Day+
The Joolz Day+ (29.3 lbs. as a stroller, 31.3 lbs with the carrycot, see price on Amazon) is a modular stroller that includes both a stroller seat and bassinet (or carrycot as it is referred to in Europe). Key features include:
• All wheel suspension for a smooth ride.
• Height adjustable handle.
• Stylish aesthetics—although there are only limited color choices in a rather muted color palette.
• Rain cover.
• Fabric is made from recycled plastic bottles.
On the downside, the stroller is on the heavy side for a modular system (the Bugaboo Fox 3 is 28% lighter,; UPPAbaby Vista is 8% lighter, for example). And the premium price does not include such amenities as a cup holder or car seat adapters, which are sold as accessories.
The fold on the Day+ is also somewhat complicated—the stroller can only fold as one-piece if the seat is facing forward. Otherwise, if the seat is facing toward the parent or the bassinet is being used, both of these components must be removed first before folding the chassis. Also: the front wheels must be locked to fold it. This multi-step process is more complex than competitors.
Lightweight models
The Joolz Aer+ (13.2 lbs., see price on Amazon) is an ultra-compact stroller that features a reclining seat and large canopy that mostly encloses the seat. When folded, the Aer+ is 21 x 17.7 x 8.5", which the company claims is "airplane compatible," presumably for the overhead compartment storage. The UPF 50+ sun hood also has ventilation and the stroller has four wheel suspension.
Unlike competitors such as the BabyZen YoYo, the Joolz Aer+ has an optional bassinet (carrycot) that is sold as an accessory—this enables the Aer+ to be used from birth. (Most ultra-compact strollers are designed to be used for infants six months and up, since the seats do not fully recline).
The Aer+ folds with one-hand and has a carry strap.
The Joolz Hub+ (24.3 lbs., see price on Amazon) is positioned between the Aer+ and Day+ in terms of weight and features—the stroller has a seat that can face forward or reverse, making it more like a modular model. And the larger rear wheels echo a Bugaboo-like vibe. The Hub also works with a Joolz bassinet and has four-wheel suspension, much like the Aer.
Unlike the Aer, the Hub has a height-adjustable handle and smaller design touches like a storage basket that lowers for easier access. And the Hub can fold with the seat in a rear-facing position, something the Day+ can't do. The Hub also requires a multi-step folding process that is more complex than the Aer+, however.
Safety Recalls
There are no safety recalls for Joolz strollers as of this writing.
Where are Joolz strollers made?
All Joolz strollers are made in China.
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