Mockingbird
Mockingbird started as a direct-to-consumer stroller brand that focuses on modular strollers, much like the UPPAbaby Vista.
Even though Mockingbird started as a online-only brand, it expanded its distribution to Target in recent years.
Mockingbird founder Eric Osman said the direct-to-consumer model enables lower prices. "We bypass the markup – often 40 percent or more – that traditional retailers place on baby products," Osman told AlleyWatch.com when the brand launched in 2018.[1]
Osman worked at Harry's (the men's grooming company) before launching Mockinbird.
As this writing, the price of the Mockingbird's flagship model (plus bassinet sold separately) is about 41% less than the UPPAbaby Vista (which includes a bassinet).
Criticism
Wirecutter
It offers an Uppababy-esque look at a far more budget-friendly price, but we have serious concerns about its quality. We found this stroller hard to fold and unfold, and the handlebar was uniquely uncomfortable. When we pushed the empty stroller on uneven pavement, one of the front wheels popped up, which we found unsettling—we also heard stories about the entire stroller frame collapsing mid-push.