Nuna
Nuna Baby Essentials (known simply as Nuna) is a luxury stroller brand that is sold in specialty stores and chains like Nordstrom and Pottery Barn Kids. Launched in 2008, the company describes its products as "Dutch-designed family of smart, luxury baby gear."
Even though Nuna touts its Dutch roots (it maintains a design office in Leiderdorp, Netherlands) and even used a ".edu" domain for its web site for several years, the company is actually based in Morgantown, PA and imports all its strollers from China.
Nuna is part of Iron Mountains, a product development firm in Morgantown PA that was started by several ex-Graco alumni in 2002. Nuna and Iron Mountain's CEO, Nate Saint, designed the Graco Pack N Play. Nate's father, Dave Saint designed the Graco's first product—a wind-up automatic baby swing that debuted in 1955.
Website Hack
In 2021, Nuna's website was hacked and customer data (including credit card information) was stolen. In a letter sent to customers who purchased items in Nuna's web site, the company explained the hack: "On December 22, 2021, Nuna discovered that malicious code was on its website from March 26, 2020 until the website underwent a previously planned revamp on April 7, 2021. Upon learning of the incident, Nuna immediately investigated. This investigation determined that the payment card information you submitted to Nuna’s website — including payment card number, expiration date, CCV/CVV code, and billing and shipping address — may have been compromised as a result of this incident." [1]
Approximately 21,779 consumers had their information potentially compromised.
- ↑ Nuna Baby Essentials, Inc. Data Breach Prompts Investigation into Class Action Lawsuit https://www.digitaljournal.com/pr/nuna-baby-essentials-inc-data-breach-prompts-investigation-into-class-action-lawsuit