Joolz
Joolz, a play on the word "jewels," was started in 2004 in the Netherlands after founder Emile Keunen noticed parents struggling with pushing their strollers over a canal in Amsterdam.
Even though Kuenen wasn't a parent at the time, he sold strollers to hardware stores in the Netherlands and thought there was room for a higher-end stroller in Europe:
“Friends had children and bought branded strollers. I saw that there was still a lot of room in the higher segment of strollers. Then I started designing and developing a brand myself. I had the network and experience with Chinese manufacturers to have my sketches produced," Keunen said in an interview.[1]
Joolz is a premium stroller brand. Keuenen said: "The materials we use are really the very best and we pay a lot of attention to product development. That's why our pushchairs are a bit more expensive than most. Ours are really the Teslas of pushchairs."
Even though Joolz debuted its first stroller (the Geo) in Europe in 2007 and then came to the US in 2010. The strollers are sold in department stores like Nordstrom and online on Amazon other sites.
Flagship model: Joolz Day+
The Joolz Day+ (29.3 lbs. as a stroller, 31.3 lbs with the carrycot)