Joovy
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Joovy is a baby gear company that was founded in 2007 by juvenile industry veteran Rob Gardner. After stints at Baby Trend and Muchkin, Gardner launched Joovy, which is a play on the industry term for baby gear (juvenile or JV).
Joovy launched its first stroller in 2008, the Caboose double stroller, which has a unique "sit and stand" configuration for second child. In addition to strollers, Joovy sells high chairs, baby bottles, playards and toys.