Baby Trend
Baby Trend is one of the largest makers of affordable strollers in the US, with extensive distribution in chain stores like Target and Walmart as well as online on sites like Amazon.
The company was founded in 1988 by Denny and Betty Tsai and is headquartered in Ontario, California. Baby Trend strollers are made in China. Among the company's first products was a licensed version of the Sit N' Stand stroller, which enabled a younger child to sit in front and an older sibling to stand in back.
Baby Trend's sales grew in the 1990's along with the expansion of chain stores that specialized in baby gear, like Babies R Us. The company expanded into new stroller categories like jogging strollers, where Baby Trend often sold the opening-price point for such models. Baby Trend also sells car seats, high chairs and other baby gear.
In 2016, the Alpha Group purchased Baby Trend for $94 million.[1] The Alpha Group is a Chinese conglomerate that makes toys and produces animated cartoons and movies.
Baby Trend also sells strollers under the names NextGen and MUV. NextGen strollers are Amazon exclusives, while MUV strollers have upgrades like leather handlebars and waterproof canopies.
Baby Trend divides up its strollers into several categories: standard, all-terrain, modular, jogging, double and "other" (this includes stroller frames to hold an infant car seat and several lightweight models). The company sells about 40+ active stroller models at any one time.
Flagship Model: Expedition Jogger
Like many mass market stroller brands, Baby Trend will take the same basic model and make several different versions, with small differences, for different retailers. A good example is the Baby Trend Expedition Jogger (25.5 lbs., see price on Amazon). The base model is an entry-price point for this category and features air-filled tires, a front wheel that can be locked in place and dual cup holders in a parent console that has additional storage.
The Expedition Jogger can also hold a Baby Trend infant car seat (sold separately) and also features a child snack tray and large storage basket.
Other versions of this stroller feature two handles, upgraded canopies and some are sold as travel systems with a Baby Trend infant car seat.
Stroller Wagon: Expedition Stroller Wagon
Baby Trend jumped into the stroller wagon market in 2021 with the Expedition Stroller Wagon (37.9 lbs.; yes, confusingly similar in name to their jogging strollers, see price on Amazon). As is the brand's custom, the Expedition Stroller Wagon is among the lowest price entries in this segment.
The wagon features a single canopy that can rotate to cover either seat. A "pull mode" can be enabled with a handle in front that can be stored away when not in use. Like most Baby Trend strollers, this model has a parent console with two cup holders, a child tray and large storage basket. One unique features: mosquito netting that covers the entire stroller when the canopy is in the middle position.
An upgraded version of this stroller (the Expedition Stroller Wagon PLUS (39.9 lbs., see price on Amazon) adds mesh windows to the side of the canopy, a detachable storage basket in back and one-step linked brakes. Unlike other stroller wagons, Baby Trend does not have a foot well for older kids to put their legs when sitting in the wagon.
Double Stroller: Baby Trend Sit N' Stand
The Sit N' Stand (25.4 lbs., see price on Amazon) is one of Baby Trend's long-time best-sellers. As the name implies, this stroller enables a younger child to sit up front in a standard stroller seat, while an older child stands on a platform in back (in some cases, a jump seat provides a place for them to sit).
The most recent version (2.0) allows for a Baby Trend infant car seat to be attached (sold separately). Other refinements include a storage basket that can be accessed from front or back and a compact, self-standing fold. Like most Baby Trend strollers, the company sells several versions of the Sit N Stand with different features and, in some cases, upgraded fabrics. One version (Sit N' Stand Shopper) even has the ability to add a second seat so it can be used as a double stroller.
The Sit N' Stand stroller was part of a controversy involving an entrapment hazard that resulted in a child's death (see below for details).
Safety Recalls
In 2023, the CPSC and Baby Trend warned parents about an entrapment hazard with canopies on Baby Trend's Sit N Stand strollers. "Baby Trend has received one report of neck entrapment in the space between the front of the canopy tube and armrest of a Baby Trend Sit N’ Stand double stroller, resulting in the asphyxiation death of a non-occupant 14-month-old whose father was nearby but unable to see the child. Baby Trend has also received one report of entrapment in the space between the back of the canopy tube and the seat back of the front seat, resulting in neck bruises to a 17-month-old child, who was partially secured." said a release by the CPSC.
"Consumers can mitigate the hazard by removing and separately storing the canopy when not in use, not allowing children to play on the strollers, and always fully securing children in the strollers with the built-in five-point harness."[2]
In 2022, Baby Trend recalled Cityscape Travel Jogger strollers due a to a fall and injury hazard. "The parking brake on the strollers can fail, posing fall and injury hazards to children."
In 2020, Baby Trend recalled 2000 Tango Mini Strollers because "both of the stroller’s hinge joints can release and collapse under pressure, posing a fall hazard to children in the stroller."
In 2004, Baby Trend recalled 11,300 Passport strollers because "the fold joint can collapse unexpectedly, causing the baby to fall. Baby Trend has received four reports from consumers of the stroller collapsing. No injuries have been reported."
- ↑ https://www.marketscreener.com/quote/stock/ALPHA-GROUP-6500409/news/Alpha-Group-completed-the-acquisition-of-Baby-Trend-Inc-from-Denny-Tsai-and-Betty-Tsai-35442561/
- ↑ https://www.cpsc.gov/Newsroom/News-Releases/2023/CPSC-and-Baby-Trend-Warn-Consumers-About-Entrapment-Hazard-with-the-Detachable-Canopy-on-Baby-Trend-Sit-N-Stand-Strollers-One-Death-Reported