Peg Perego: Difference between revisions
No edit summary |
No edit summary |
||
| Line 5: | Line 5: | ||
The company expanded into different juvenile categories in the 1970's and 1980's, including car seats, high chairs and toys (ride-on vehicles). | The company expanded into different juvenile categories in the 1970's and 1980's, including car seats, high chairs and toys (ride-on vehicles). | ||
Peg Perego was among the first European stroller brands to expand sales to the US, landing in the US in the | Peg Perego was among the first European stroller brands to expand sales to the US, landing in the US in the 1960's. The company set up shop in Fort Wayne, Indiana in 1968. | ||
Why Fort Wayne? Nick Perego, grandson Giuseppe Pérego, explained in an interview with the Fort Wayne Business Weekly in 2019<ref>https://www.fwbusiness.com/news/latest/article_3c53d0c4-958e-5d7e-974a-c46f152a91f6.html</ref>: | |||
"Having operations in Toronto, Indiana looked like a perfect fit because of the logistical aspects of being in center of the country. Also we had a need to be close to Chicago where Sears was headquartered. Sears was pretty much the Amazon of the time.”<ref>https://www.fwbusiness.com/news/latest/article_3c53d0c4-958e-5d7e-974a-c46f152a91f6.html</ref> | |||
Unlike other stroller brands that off-shored production to China, Peg Perego strollers are still made in the company's factories outside Milan, Italy (textiles for its strollers are made in a company-owned facility in Romania). The only exception to European production was a brief time during the 2000's when Perego made in one model, the Aria, in China. | |||
Revision as of 21:27, 19 May 2023
Peg Perego is the Italian stroller brand that is one of the few stroller brands that does not make its strollers in China.
The company was founded in 1949 by Giuseppe Pérego, who designed a baby carriage for his son. Unlike other strollers that used wicker and sheet metal, Perego used "rubberized fabric" as the seat base. The strollers proved to be popular and the Peg Perego company was launched.
The company expanded into different juvenile categories in the 1970's and 1980's, including car seats, high chairs and toys (ride-on vehicles).
Peg Perego was among the first European stroller brands to expand sales to the US, landing in the US in the 1960's. The company set up shop in Fort Wayne, Indiana in 1968.
Why Fort Wayne? Nick Perego, grandson Giuseppe Pérego, explained in an interview with the Fort Wayne Business Weekly in 2019[1]:
"Having operations in Toronto, Indiana looked like a perfect fit because of the logistical aspects of being in center of the country. Also we had a need to be close to Chicago where Sears was headquartered. Sears was pretty much the Amazon of the time.”[2]
Unlike other stroller brands that off-shored production to China, Peg Perego strollers are still made in the company's factories outside Milan, Italy (textiles for its strollers are made in a company-owned facility in Romania). The only exception to European production was a brief time during the 2000's when Perego made in one model, the Aria, in China.