Bugaboo

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Bugaboo is a luxury stroller brand founded in 1999 in Holland. The company was one of the first to introduce a modular stroller that includes both a seat and bassinet—this allows parents to use the bassinet for a baby and then swap it out for a stroller seat for older kids.

The company was co-founded by designer Max Barenbrug, who conceived of the stroller as part of a college design project. Unlike other strollers on the market at the time, the Bugaboo was aimed as a luxury purchase for urban parents, including dads frustrated with too-short stroller handles (the Bugaboo had a height-adjustable handle).

The first Bugaboo model to reach the US was the Frog in 2003, named for its frog-like profile that paired small wheels up front and larger ones in back. In an age before social media, Bugaboo's biggest marketing coup was placing a Frog on the "Sex and the City" HBO series.

The company's sales boomed in the 2000's, fed by more celebrity sitings. Reported DutchNews.nl, "Kate Middleton evoked the wrath of the British scandal sheets when young Prince George was seen in a Bugaboo instead of a ‘proper British-made baby carriage’."

The company continued the animal-theme naming schema for its strollers, launching the lightweight Bee in 2007, the Donkey in 2011 as well as the Cameleon (sic) and Buffalo in the 2010's.

In 2018, Bugaboo was acquired by private equity firm Bain Capital.

Flagship Model: Bugaboo Fox

Bugaboo's flagship model is currently the Fox 5 (22.9 to 26.9 lbs. depending on whether the stroller is used with the seat or bassinet). It continues the same basic modular designs as its predecessors (the Frog and Cameleon) that includes a bassinet and seat that work with the same stroller frame.

(FYI: The number after the model, such as Fox 5, refers to the number of revisions the stroller has seen since introduction).

Key features for the Fox include a ventilated canopy, large storage basket. seat with multiple recline positions, adjustable leg support and compact fold.

Unlike earlier Bugaboo models, the Fox can be folded with either the seat or bassinet attached.

As with most luxury stroller, there are a series of accessories (35 at last count) for the Fox 5. The most popular ones are: For the Bassinet:

• Bugaboo Fox 5 Bassinet Stand: allows you to use the bassinet as a portable sleep solution at home or on-the-go.
• Bugaboo Wool Mattress Cover: made of soft and breathable Merino wool, provides an extra layer of comfort for baby.
• Bugaboo Footmuff: keeps baby warm and cozy in cold weather.
• Bugaboo Parasol: offers protection from the sun and UV rays.

For the Seat:

• Bugaboo Cup Holder: provides a place to hold your drink while strolling.
• Bugaboo Snack Tray: lets your child enjoy snacks on-the-go.
• Bugaboo Organizer: keeps your essentials within easy reach.
• Bugaboo Transport Bag: protects your stroller during travel.
• Bugaboo Comfort Wheeled Board: allows an older child to ride along with the stroller.