Delta Children: Difference between revisions
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Delta Children is a manufacturer of strollers sold in chain stores at opening price points. Many Delta strollers are sold under licensed brand names such as Jeep and Baby Gap. Delta also sells nursery furniture, toddler furniture, bath/potty items and more. | Delta Children is a manufacturer of strollers sold in chain stores at opening price points. Many Delta strollers are sold under licensed brand names such as Jeep and Baby Gap. Delta also sells nursery furniture, toddler furniture, bath/potty items and more. | ||
[[File:Delta Luv Buggy stroller, 1980's.jpg|alt=The Delta Luv Buggy from the 1980's was among the first strollers that quickly folded.|thumb|The Delta Luv Buggy from the 1980's was among the first strollers that quickly folded.]] | [[File:Delta Luv Buggy stroller, 1980's.jpg|alt=The Delta Luv Buggy from the 1980's was among the first strollers that quickly folded.|thumb|The Delta Luv Buggy from the 1980's was among the first strollers that quickly folded.]] | ||
Delta was founded by Louis Shamie as a baby furniture and gear store in Brooklyn, NY | Delta was founded in 1968 by Louis Shamie as a baby furniture and gear store in Brooklyn, NY. | ||
Shamie's two children, Joe and Sam, expanded the business and went into importing/manufacturing, first with cribs and later with strollers. Among Delta's first strollers was the Luv Buggy, which featured a quick fold.<ref>https://www.furnituretoday.com/kids-today/carrying-on-the-family-tradition/</ref> | Shamie's two children, Joe and Sam, expanded the business and went into importing/manufacturing, first with cribs and later with strollers. Among Delta's first successful strollers was the Luv Buggy, which featured a quick fold.<ref>https://www.furnituretoday.com/kids-today/carrying-on-the-family-tradition/</ref> | ||
When the stroller began selling well in New York City, Louis Shamie suggested advertising it to expand the market.<blockquote>"My father said, ‘Let’s put it on TV,’" remembers Joe Shamie. "And I said, ‘Are you out of your mind? How are we going to afford that?’" | When the stroller began selling well in New York City, Louis Shamie suggested advertising it to expand the market.<blockquote>"My father said, ‘Let’s put it on TV,’" remembers Joe Shamie. "And I said, ‘Are you out of your mind? How are we going to afford that?’" | ||
Revision as of 20:55, 18 July 2023
Delta Children is a manufacturer of strollers sold in chain stores at opening price points. Many Delta strollers are sold under licensed brand names such as Jeep and Baby Gap. Delta also sells nursery furniture, toddler furniture, bath/potty items and more.
Delta was founded in 1968 by Louis Shamie as a baby furniture and gear store in Brooklyn, NY.
Shamie's two children, Joe and Sam, expanded the business and went into importing/manufacturing, first with cribs and later with strollers. Among Delta's first successful strollers was the Luv Buggy, which featured a quick fold.[1]
When the stroller began selling well in New York City, Louis Shamie suggested advertising it to expand the market.
"My father said, ‘Let’s put it on TV,’" remembers Joe Shamie. "And I said, ‘Are you out of your mind? How are we going to afford that?’"
But Louis Shamie was determined, so they produced a low-budget commercial starring family members. The ad featured two women trying to get on a bus – one who did it easily with a quick-folding Luv Buggy stroller, the other who struggled with a traditional stroller.
"The next thing you knew, the phones are ringing off the hook, with customers asking ‘How do I get the stroller to get on the bus?’" said Joe Shamie.
Toys ‘R’ Us soon became a customer, and Delta’s business grew astronomically.[2]
All Delta strollers are made in China and sold online (Amazon) as well as stores like Walmart and Target.
Delta has about 30 different models and divides its strollers into four categories: full-size, jogging, lightweight and doubles.